Using Gross Margin to Score Your Product’s Maturity
OpenView Labs
FEBRUARY 11, 2021
Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. Operational efficiency and COGS. The pressure that growth puts on operations increases COGS, thereby compressing margins. Offering free usage is par for the course as a SaaS customer acquisition strategy.
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