How to Categorize Expenses in a SaaS Startup v2.0
Baremetrics
DECEMBER 7, 2023
The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. For example, if you know your advertising spend is $20,000 a month and it results in 200 new customers, your CAC is $100. This is a v2.0 New Gross Margins?
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