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The 40% Problem: Do Your Sales Reps Really Cover All Their Accounts? And Is AI The Answer? With Yamini Rangan, CEO HubSpot

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40% The percentage of assigned accounts that actually receive proper coverage from your sales team. When your sales team can only meaningfully engage with 40% of their assigned accounts, you’re essentially running your go-to-market motion at 40% capacity. This number has been stuck in this range for more than two decades.

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