Demand-Side Platform vs Ad Network: Which One Is Better For Media Buying?
The Marketing & Growth Hacking Publication
FEBRUARY 18, 2019
The fact is that Neanderthals weren’t so weak and simple-minded as many people may think. For media buyers, the DSP is a gateway to hundreds of traffic sources like desktop and mobile websites, mobile apps, SSPs and ad exchanges. For example, the Epom Market team developed the so-called Bidding Autopilot feature.
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