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Demand-Side Platform vs Ad Network: Which One Is Better For Media Buying?

The Marketing & Growth Hacking Publication

This also refers to media buying platforms. ad networks and demand-side platforms. provide access to online inventory and technically support the process of media buying. The duopoly of ad networks and demand-side platforms in 2019 reminds the coexistence between Neanderthals and Homo Sapiens 70 000 years ago.