Demand-Side Platform vs Ad Network: Which One Is Better For Media Buying?
The Marketing & Growth Hacking Publication
FEBRUARY 18, 2019
New technologies, companies, and solutions pop up every month and they all have their mission focused toward the online world. In 2018 the US invested over $39 billion into programmatic ads which is 81.5% CPC, CPI, and CPA payment options are also available. This also refers to media buying platforms.
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