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The decade software ate the world

Intercom, Inc.

Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services. Rise of the cloud and SaaS businesses. Rise of mobile. To give some perspective, there were about 300 million smartphones sold in 2010.

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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

And then on the other side, once you have that, you’ve basically turned the internet or turned people’s phones or whatever it is into a button that gives people what they wan, and I think that model applies whether you’re thinking about SaaS companies, whether you’re thinking about consumer.