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New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals

Kellblog

In this post we’re going to look at the management accounting side of multi-year SaaS deals that grow in value over time. the right for 1,000 people to use a SaaS service) – so the payment structure is purely financial in nature and not related to customer value. Let’s take an example from this KPMG data sheet on ASC 606 and SaaS.