The B2B Marketplace Funding Napkin 2021
Point Nine Land
APRIL 9, 2021
To add to this, B2B marketplaces tend to have various different business models (commission, SaaS, not monetizing in the beginning), which makes it very difficult to come up with one-size-fits-all metrics for each funding round. However, given that sales tend to be founder-led, it’s difficult to get precise data around payback time and CAC.
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