SaaS marketing guide: differentiate your SaaS marketing strategy
ProfitWell
JANUARY 10, 2020
It represents a significant long-term investment for your prospect, and the benefits are more challenging to define in a simple way. Freemium, or offering some of your software features to prospects for free, is one of the most road-tested and time-honored acquisition models SaaS companies use to get customers on board.
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