SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. I didn’t want to pay for this service.”

SaaS Payments 241

SaaS Payments Metrics Payment Methods Scale 241

Baremetrics

DECEMBER 7, 2023

The gist of it is that Cost of Revenue includes costs that go into providing your Software as a Service. You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. We’re doing everything we possibly can to continue to service our customers and have them have a really positive experience during this time. We can save companies $100,000 on their AWS bill.

Merchant Services 180

Merchant Services Scale Sales Recruiting Sales 180

ProfitWell

SEPTEMBER 10, 2020

Gartner is estimating that the cloud services industry as a whole will outpace the growth of overall IT services by a factor of three, with SaaS making up $143.7 Here are some of the biggest trends in the industry right now: Cloud-based Services. Churn rate is how many customers are leaving your service in a given period.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66