article thumbnail

The metrics behind Spotify’s IPO

Chart Mogul

Spotify Co-Founder & CEO Daniel Ek. year-over-year in Q4 2017). “Our Ad-Supported Service serves as a funnel, driving more than 60% of our total gross added Premium Subscribers since we began tracking this data in February 2014.” These grew by 27% year over year in 2017. Customer Churn Rate.