The metrics behind Spotify’s IPO
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MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. Customer Churn Rate. How much money do I make from my customers? year-over-year in Q4 2017). “Our Ad-Supported Service serves as a funnel, driving more than 60% of our total gross added Premium Subscribers since we began tracking this data in February 2014.”
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