Move Over Subscriptions. The Future Is Elastic And Built Around Relationships.
Chargify
FEBRUARY 1, 2018
It’s likely that you have seen one of Martech’s Marketing Technology Landscape diagrams illustrating the rapid growth from ~150 players in 2011 to over 5,000 in 2017: Increased competition and saturated markets have eroded differentiation and perceived-value between products. with numerous upsell and cross-sell opportunities.
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