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The metrics behind Spotify’s IPO

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Spotify Co-Founder & CEO Daniel Ek. in 2015 to €5.32 Spotify’s filing gives us a rare look into the metrics of a large-scale consumer subscription business. Here’s a quick rundown of some key findings from the F-1 document. Customer Churn Rate. TL;DR: Churn rate declined from 7.7% over three years, despite strong subscriber growth.