State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)
SaaStr
OCTOBER 31, 2019
I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment. Contrast that with companies that might also sell into the SMB segment of the market where the ASPs, the average deal sizes are lower.
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