2005 Business Model Marketplace as a Service Product Marketing 
User Pilot
SEPTEMBER 4, 2023
Definition and Origin The concept of blue ocean strategy was first introduced in the 2005 book “ Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant” by professors W. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete.
User Pilot
SEPTEMBER 4, 2023
Definition and Origin The concept of blue ocean strategy was first introduced in the 2005 book " Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant" by professors W. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete.
SaaStr
AUGUST 6, 2019
Tradeshift has grown to 650+ people with offices in 12 countries from its start as a mere vision in 2005. Tradeshift Buy, which is essentially what we call private marketplaces. There can be many, many winners when you have compounding interest from users and from services. We can do the private marketplaces.
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