Design’s New Frontier: The IRL Era
Tom Tunguz
APRIL 25, 2013
When the neologism was popularized in 2004 by Tim O'Reilly, the words Web 2.0 When backend software meets the real world through a mobile phone, that’s an IRL experience. captured a desire for the web to become interactive. It was a description of a movement towards social media and engaging users on the web. In Web 2.0,
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