Remove 2002 Remove Business Model Remove Marketplace as a Service Remove Product Marketing
article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. Your target market is also a good indicator of which acquisition methods will work best. You have poor product/market fit. Cold Outreach.