The Innovator's Solution for SaaS Startups - The Flywheel SaaS Company
Tom Tunguz
APRIL 18, 2015
In the Innovator’s Dilemma for SaaS Startups , I outlined the path of many software companies, which disrupt incumbents by first serving the small-to-medium business and then move up-market by transitioning to serve larger enterprises with outbound sales teams. Only the SMB marketing team is permitted to acquire new leads.
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