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By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. Few accounting systems can easily report profitability that way.
Here’s what Elisa talks about: How to win Talentshare when the system is stacked against you. Dave Kellogg: Well, Harry, I’ve been doing enterprise software for over 25 years. I also sit on several boards, and I sit on boards for various enterprise software companies. Missed the session? And there was nothing in between.
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