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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

The freemium pricing model allows clients to experience your product prior to purchase. And while trial pricing does come with a very real risk of straining resources (we had to learn that lesson the hard way ), when executed correctly, this strategy can be a healthy source of new customers that stay with you for the long haul.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. While it’s not a bad idea to be measuring both, your monthly churn rate should be much, much lower than your annual churn rate.