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Enhancing the Augmented Product: The Vital Role of Go-to-Market Strategies Inclusive of Customer Success

Valuize Consulting

Understanding the three levels of a productcore, actual, and augmentedis crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. It’s the essence of what the product or service deliversbeyond the physical item itself.

article thumbnail

Enhancing the Augmented Product: The Vital Role of Go-to-Market Strategies Inclusive of Customer Success

Valuize Consulting

Understanding the three levels of a product—core, actual, and augmented—is crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. It’s the essence of what the product or service delivers—beyond the physical item itself.