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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. Geographic segmentation categorizes customers by their physical location.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. But don’t worry, we’ve created an ecommerce glossary that includes all the terms and concepts you need to know to have a successful digital business. Affiliate links.