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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer Resources

However, you can also leverage offline distribution channels, such as magazines, newspapers, workshops, or trade shows. For instance, it may be worth investing extra money in paid distribution when running a sale. This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads.

Strategy 132
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Brittleness comes from “One Thing”

A Smart Bear

Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed. The product was built on a platform , and the platform changed.

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Kellblog 2021 Predictions

Kellblog

After raging like a uncontained wildfire in 2020, COVID should move to brushfire mode in 2021, slowing down in the spring and perhaps reaching pre-COVID “normal” in the fall, according to these predictions in UCSF Magazine. Will there still be 12-legged sales calls? V2 variants. Will shaking hands be an ongoing ritual?