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The metrics behind Spotify’s IPO

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MARCH 6, 2018

Spotify Co-Founder & CEO Daniel Ek. Average Revenue Per Account (ARPA). “Our Ad-Supported Service serves as a funnel, driving more than 60% of our total gross added Premium Subscribers since we began tracking this data in February 2014.” Increase average revenue per account (ARPA). Customer Churn Rate.

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