Customer Lifetime Value Marketplace as a Service Revenue Sales Recruiting 
Unbounce
JUNE 16, 2020
Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. This generates recurring revenue. That’s huge!
SaaStr
APRIL 30, 2022
Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Average revenue per customer.
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