The Four Factors to Consider When Developing Your Startup's Pricing Strategy
Tom Tunguz
JUNE 19, 2016
What is the optimal pricing strategy for a start up? Combined with price, these are the four 4Ps of marketing created by Dr. E. Also called the marketing mix , these four variables need to be aligned when determining pricing for your startup. And it’s price points top the market. We cannot set price in a vacuum.
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