The metrics behind Spotify’s IPO
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MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. Customer Churn Rate. TL;DR: Churn rate declined from 7.7% Churn rate in consumer subscriptions is generally higher than in B2B, particularly where consumers are more sensitive to the ongoing cost of subscriptions. What decreases churn? TL;DR: ARPA is down from €6.84
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