The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
Spotify’s filing gives us a rare look into the metrics of a large-scale consumer subscription business. Spotify Co-Founder & CEO Daniel Ek. Average Revenue Per Account (ARPA). ARPA is the lifeblood of any subscription business. Things are very different for B2C though. Customer Churn Rate. in 2015 to €5.32
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