The metrics behind Spotify’s IPO
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MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. In the SaaS world, businesses generally aim to drive higher ARPA through add-ons and paid upgrades as the product matures. Things are very different for B2C though. ” Spotify’s free plan uses in-app advertising to monetize freemium users. Customer Churn Rate.
75 
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