The metrics behind Spotify’s IPO
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MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. Customer Churn Rate. TL;DR: Churn rate declined from 7.7% Churn rate in consumer subscriptions is generally higher than in B2B, particularly where consumers are more sensitive to the ongoing cost of subscriptions. What decreases churn? Average Revenue Per Account (ARPA).
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