The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
Spotify’s filing gives us a rare look into the metrics of a large-scale consumer subscription business. Spotify Co-Founder & CEO Daniel Ek. Churn rate in consumer subscriptions is generally higher than in B2B, particularly where consumers are more sensitive to the ongoing cost of subscriptions. Customer Churn Rate.
Let's personalize your content