The Network Effect: The Importance of the Viral Coefficient for SaaS Companies
OpenView Labs
SEPTEMBER 12, 2019
We’ve already established that “outbreak” virality—which, let’s be honest, is a pretty awful term—is not something you can reliably create or even influence. PayPal ran a very successful incentivized WoM campaign in its early days, giving users $10 in cash for each friend they referred. So, let’s take that off the table right now.
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