The Network Effect: The Importance of the Viral Coefficient for SaaS Companies
OpenView Labs
SEPTEMBER 12, 2019
It has more to do with random luck and the whims of the zeitgeist than it does with visionary innovation. We’ve already established that “outbreak” virality—which, let’s be honest, is a pretty awful term—is not something you can reliably create or even influence. Going viral” (aka “outbreak virality”) is not something you can engineer.
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