New ARR and CAC in Price-Ramped vs. Auto-Expanding Deals
Kellblog
AUGUST 7, 2019
Moreover, it jibes with my definition of ARR which is: End-of-quarter ARR / 4 = next-quarter subscription revenue, if nothing changes [7]. It’s about the value received by the customer and the ramped shape of the payments perfectly reflects the ramped shape of the value received. And I’d be OK with that treatment.
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