The metrics behind Spotify’s IPO
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MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. Increased product personalization — This can lead to a stickier product with more invested, engaged users. In the SaaS world, businesses generally aim to drive higher ARPA through add-ons and paid upgrades as the product matures. Customer Churn Rate. TL;DR: Churn rate declined from 7.7%
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