Remove Acquisition Remove B2C Remove Growth Marketing Remove Identity management
article thumbnail

Revealed: 6 Account Management Best Practices for B2B Companies!

SmartKarrot

Then, adjust your acquisition techniques, as necessary. Since this is a corporate decision, you should consult with other departments of the organization, like the marketing team, a customer success team , and business stakeholders. From customer acquisition to revenue, they may be seen at every stage of the customer journey map.

B2B 11