Ecommerce Terms You Need To Know To Manage Your Digital Business
FastSpring
JANUARY 8, 2019
Customer acquisition cost (CAC). A metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. A single web page displayed in response to a link in a pay-per-click ad, an email, or a specific URL shown in offline advertising. Landing Pages.
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