November, 2020

Remove scaling-social-media
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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Neil Patel

Because of the huge growth in social media , Lucy’s looking to streamline the interaction process on social media without losing the “personability” of the brand. You also have to decide where this buyer falls on the scale of decision-making. Will they be using the product? Influencing the decision-maker?

Scale 145
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How to Create an Editorial Style Guide

Neil Patel

social media post, blog post, newsletter, press release), but the overall brand voice will be your writers’ guiding light. Perhaps your tone is casual and conversational in blog posts, but witty in social media posts. Images and Other Media in an Editorial Style Guide. Voice and Tone. What do these elements cover?

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The 5 Benefits of E-Commerce Automation

Neil Patel

Think about those mundane tasks you have to do over and over again, including data entry, customer emails, social media, and more. E-commerce automation can help you keep customers happy, and turn them into repeat customers, even as you scale to reach a greater audience. You just can’t be there for all of them.

Scale 127
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How to Write PPC Ad Copy Using AI

Neil Patel

AI takes into consideration many facets, such as language, semantics, sentence structure, and a whole lot more to help you create optimized ad copy at scale. After all, if you use the options generated by search engines and social media platforms, you won’t stand out from the competition.

AI Search 145
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How Ecommerce Marketers Can Successfully Compete With Amazon

Unbounce

But while it may be impossible to match Amazon from a size and scale perspective, you can look at some of their top-selling points for inspiration to help differentiate your brand. Economies of scale are no joke, and if there’s one thing Amazon has—it’s scale. Leverage social media platforms. Bacon bandages.

Scale 144
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Customer Effort Score (CES): The Complete Guide

SmartKarrot

This is measured on a scale from 1 to 7. Channels like social media page, customer service, in-app support, direct emails, etc. CES is a metric that measures the amount of effort a customer has to put in while using the product or getting any issues resolved. The lower the CES score, the better it is.

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Best Content Management Systems

Neil Patel

Look for solutions with a WYSIWYG (what you see is what you get) editor, drag-and-drop building tools, simple publishing features, and the ability to embed third-party content or add rich media. Another reason to consider Shopify as your CMS platform is because it’s built to scale.