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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. The largest 3rd party ecommerce platform. The AOV can be calculated by dividing the total number of orders received by the total sales revenue.

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Digital Marketing Terms: Ultimate Guide For Small Business Strategy

Backlinkfy

Developers will often use APIs to connect or integrate systems and services. Authorization: A payment card transaction performed specifically to determine if the payment account has sufficient funds to complete a given transaction. Capture: The process of securing payments from a payment process after an authorization.