The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. Customer Churn Rate. Increased product personalization — This can lead to a stickier product with more invested, engaged users. User-generated value within the product — A great example of this is the large collection of Spotify playlists that users might create over time.
75 
Let's personalize your content