The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
This somewhat risky direct listing is likely to be a benchmark for other future public listings in 2018, with the likes of Airbnb predicted to follow suit if all goes to plan. Spotify Co-Founder & CEO Daniel Ek. Customer Churn Rate. Things are very different for B2C though. Customer Lifetime Value (LTV).
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