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Embedded Payments explained: Everything software companies need to know

Payrix

In a market shaped by fierce competition, emerging technologies, and dominating customer expectations, B2B software companies have evaluated many angles of differentiation to keep the attention of their customers. Among the most recent strategies proving successful for software companies is Embedded Payments.

Payments 147
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Digital marketing for SaaS providers: How to promote Embedded Payments

Payrix

You’ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. However, to capture success you’ll need to promote your new payments offering with customers and prospects.

Payments 130
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How software companies can leverage value added services to deepen customer relationships

Payrix

Your product is your bread and butter, and as a verticalized software company, you know just how important a tailored, industry-specific application is to your end user. It’s now an expectation that is carrying through into the B2B and B2B2X landscapes. User experience has become a cornerstone in shaping the world of SaaS.

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Embedded Payments and the Vertical SaaS Conundrum

Finix Payments

Consumer-like expectations are entering the B2B software industry, forcing SaaS businesses to develop new strategies to compete for customers. One winning approach for vertically-focused SaaS companies, in particular, is embedding payments to acquire customers, increase revenue, and reduce churn.

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

What does the future hold for B2B software? The next decade of selling to B2B SaaS companies is going to accelerate faster toward a consumer-style experience. One is connected to the payments business and what my company, Flywire, does, and the other is related to how organizations manage themselves. Stuff gets missed.