Retention Marketing: How to Build a Retention Strategy that Works
User Pilot
JULY 23, 2020
Retention is the principal factor behind Customer Lifetime Value (CLV). It’s easy to get hung up on sectoral benchmarks that ignore the huge variety of business types covered by a term like “SaaS” – which range from the incredibly sticky, such as AWS and Microsoft Azure, to services customers may only use rarely.
Let's personalize your content