Azure Benchmarks Customer Lifetime Value 
Baremetrics
DECEMBER 7, 2023
You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general. A good way to do that is to look at the R&D spend as a % of your revenue.
User Pilot
JULY 23, 2020
Retention is the principal factor behind Customer Lifetime Value (CLV). If it’s more cost-effective in the important respects (profitability, cash flow etc) to acquire new customers than to retain old ones, do that instead. Why is retention marketing not always given the prominence it deserves?
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