The Network Effect: The Importance of the Viral Coefficient for SaaS Companies
OpenView Labs
SEPTEMBER 12, 2019
From SaaS startups to Instagram celebrities, businesses and wannabes are searching for the magic moment that will propel them into the stratosphere. These more replicable strategies are behind the success of many of the most well-known SaaS companies. And car services like Uber and Lyft incentivize WoM with discounted or free rides.
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