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Product Story telling in SaaS

Upscope

We're a simple SaaS company that needs to build a brand and that starts with simpler story telling around the product and what it does for the customer. Trying to squeeze a Luke Skywalker story arc into the first draft of a SaaS product story is not simple and can go wrong. Customer support is tough. Who is the bad guy?

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Product Story telling in SaaS

Upscope

We're not Nike whose underlying brand story is about honouring great athletes and we're not Apple who can "Think Different" We're a simple SaaS company that needs to build a brand and that starts with simpler story telling around the product and what it does for the customer. Customer support is tough.