AWS Interviewing SaaS Payments Technical Support 
Upscope
JULY 18, 2021
We're a simple SaaS company that needs to build a brand and that starts with simpler story telling around the product and what it does for the customer. Trying to squeeze a Luke Skywalker story arc into the first draft of a SaaS product story is not simple and can go wrong. Customer support is tough. Who is the bad guy?
Upscope
JULY 18, 2021
We're not Nike whose underlying brand story is about honouring great athletes and we're not Apple who can "Think Different" We're a simple SaaS company that needs to build a brand and that starts with simpler story telling around the product and what it does for the customer. Customer support is tough.
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