The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. This is likely due to family subscriptions and internationalization. In the SaaS world, businesses generally aim to drive higher ARPA through add-ons and paid upgrades as the product matures. ” Spotify’s free plan uses in-app advertising to monetize freemium users.
75 
Let's personalize your content