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5 Nonobvious Learnings from Atlassian’s Path to The First $10B in ARR With Ex-CRO Cameron Deatsch

SaaStr

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to do a deep dive on some of the best sessions from past Annuals. While competitors invested in huge sales teams, Atlassian actually restricted direct customer interaction. This created a natural product-market fit validation system for their marketplace.